Inbound Marketing

Inbound Marketing is the modern day approach to marketing and addresses a fundamental shift in buyer behavior. Acquiring customers is the single, most important activity for any business. You may be able to do “it” better, faster or cheaper than anyone else, but if you can’t acquire customers it won’t matter. To acquire customers, first you need to get their attention and that begins with some form of marketing.

Inbound Marketing attracts people who already have a self-determined interest in the types of products or services you sell. These are qualified prospects that you can engage at scale and in a personalized manner. Every prospect completes a journey that begins with an awareness of need and concludes with a decision. Inbound Marketing provides the prospect with relevant content at each stage of the journey, and at the right time – when they’re looking for it. As a result, the assets created to support Inbound Marketing efforts are efficient, effective and economical.

Inbound Marketing Plans and Pricing

Find out if you’d benefit from Inbound Marketing by requesting a free report card. It will give you insights into areas you might need to improve. If you’re not happy with what you find, we can develop an action plan for you. You can execute the action plan on your own, or hire us to do it if you don’t have the time, resources or expertise to do so. The Standard and Advanced plans below are example engagements. We customize each engagement to meet the exact needs of our clients.

Action Plan

$2,000

Use the form below to request a free report card on the strengths and weaknesses of your website. The report card tells you where you are. If you want to improve your scores, hire us to develop an action plan. The action plan will be full of useful information that you can act upon. It will include:

  • Information about your closest competitors and how your company compares.
  • Buyer Personas that are fictional representations of your ideal customers. Buyer Personas are the first step to a successful inbound marketing strategy.
  • Topic clusters aligned to your Buyer Personas. You’ll want to use the topic clusters to create digital content. Digital content is critical to attracting and converting more site visitors.
  • Workflows that will engage and nurture prospects through the buyer’s journey.
  • Things to do to improve your website so it is a more effective tool for growth.

The action plan is yours to keep. You can choose to execute it on your own or hire us to execute it for you.

Standard

$3,000/month

Dedicated account manager

Inbound marketing strategic plan

Monthly strategy/review call

Online store integration

On-page SEO review & updates: Up to 5 pages/month

Google Ad creation, management & reporting: Up to 3 ads/month. Pay-per-click fees not included.

Landing page with call-to-action: 1/quarter

Blog creation and post: 1/month

Premium content offer, including call-to-action, landing pages & workflow: 1/quarter

Email / E-Newsletter: 1/month

Lead management and segmentation

Buyer persona profile development

Quarterly competitor analysis

Hubspot Management

Advanced

$6,000/month

Dedicated account manager

Inbound marketing strategic plan

Weekly strategy/review call

Online store integration

On-page SEO review & updates: Up to 20 pages/month

Google Ad creation, management & reporting: Up to 12 ads/month. Pay-per-click fees not included.

Landing page with call-to-action: 1/month

Blog creation and post: 1/week

Premium content offer, including call-to-action, landing pages & workflow: 1/month

Email / E-Newsletter: 1/week

Lead management and segmentation

Buyer persona profile development

Monthly competitor analysis

Hubspot Management

Request a free report card