Hiring a custom web developer is a good return on investment. Unfortunately too many companies fail to do so. They are victims of the notion that simply having a website is all that’s needed to take advantage of the World Wide Web. The result is usually a website that is the equivalent of an online brochure. With great fanfare they launch the site, check the box next to the “Get a website” entry on their to-do list, and sit back to watch the money roll in.
Months go by and nothing changes. They have the same number of opportunities. Sales stay the same. The anticipated windfall from the new website never materializes. Ultimately they conclude that “this whole web thing” is just a lot of hype. A necessity only because it’s expected. They fail to realize that their results are due to their lack of experience and expertise. Experience and expertise that was readily available from a good custom web developer.
Today I’ll take a look at service related companies. Service related companies are particularly prone to having online brochures. Some of these websites are created at significant cost. Others are done very cheaply using the services of companies that advertise free web design, or turn key solutions for $500. You’ve seen the ads. Ultimately the net result is the same. “This is what we do, where we are located and how to contact us.” Some are just prettier than others.
I’ll share a small sample of the types of things a custom web designer might have recommended. Things that would have transformed the web site into a useful, interactive tool that engaged customers, captured new business and reduced costs. If your website is just an online brochure, I have good news. It’s not too late. Hiring a good web developer now can still get you to where you need to be.